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Vision and Strategic Plan for the 2020 


Mission Statement

To promote community, local food and agricultural products through regular dynamic farmers markets.

The Vision

Canterbury Community Farmers Market is a place where:

  • Local foods and agricultural products will be promoted; 

  • Consumers want to attend on a regular basis; 

  • Consumers are able to reliably meet a significant part of their food and agricultural product needs; 

  • Consumers and vendors have opportunities to develop relationships with each other, while practicing safe guidelines such as social distancing (6’ apart) and wearing masks;

  • All participants feel safe and experience a positive sense of caring even though gathering and lingering at the market will be limited and not encouraged. 

 Guiding Principles and Actions

Community Education focused on the importance and benefits of supporting local farms will heighten consumer interest in patronizing the farmers market. 

  • Outreach to the community via media (newsletters, Facebook, etc.) focusing on the importance of supporting local businesses and local food, especially now

  • General education activities and events will be suspended to reduce time spent at the market

A Loyal and Expanding Consumer Base is vital to the market’s existence and longevity to ensure vendor profitability. Consumers will be supported and increased through:

  • Attendance by one member of a household will be to recommended to reduce numbers and crowding. Children will be encouraged to stay home

  • Regular and broad marketing and publicity 

  • Awareness of membership opportunities and ways to support the market financially

  • Provide simple appreciations to customers who illustrate loyalty and consistent support during these challenging times

A Vibrant and Sustainable Vendor Population is necessary to grow and maintain a viable market. Vendors will be enhanced and supported in the following ways:

  • Maintain a number of vendors that allows for adequate space between each one

  • Nurture the relationships with current and future vendors:

    • Vendor respect for each other and minimize competition 

    • Vendor education to consumers 

    • Board support of vendors through set up and breakdown help 

    • Market manager/vendor coordinator responsiveness and feedback

    • Provide clear guidelines on how to be safe and ensure the safety of customers

We THANK YOU very kindly for your support!

NOTE: The IRS has determined that the Canterbury Community Market Association is a 501(c)5 non profit organization. We are not a public charity.

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