Community Education focused on the importance and benefits of supporting local farms will heighten consumer interest in patronizing the farmers market. 
 

• Outreach to the community via media (newsletters, Facebook, etc.) focusing on the importance of supporting local businesses and local food.
   

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A Loyal and Expanding Consumer Base is vital to the market’s existence and longevity to ensure vendor profitability. Consumers will be supported and increased through:
 

• Regular and broad marketing and publicity 
   

• Awareness of membership opportunities and ways to support the market financially

 

• Provide simple appreciations to customers who illustrate loyalty and consistent support during these challenging times

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A Vibrant and Sustainable Vendor Population is necessary to grow and maintain a viable market. Vendors will be enhanced and supported in the following ways:
 

• Nurture the relationships with current and future vendors:
   

  • Vendor respect for each other and minimize competition 
     

  • Vendor education to consumers 
     

  • Board support of vendors through set up and breakdown help 
     

  • Market manager/vendor coordinator responsiveness and feedback